The Virgin Australia Melbourne Fashion Festival (#VAMFF)

I’ve returned back to the US and was out window shopping in Rodeo Drive and reflections on the VAMFF runway shows and the Australian designers I studied and I can’t help but

VAMFF Runway
VAMFF Runway

be too happy about having gone even though my original plans for formal study of fashion design didn’t work out.  My plans to study fashion design on my own did….and I learned a lot.  I still have some studies to do there….but that’ll be for another story I think.  One thing I learned is that Australian designers are not afraid to take risks and I do mean strong risks that aren’t relegated to the avant-garde on the runway, but are viable options for mainstream release to the general public.  That was the most impressive and the most interesting thing I learned and found the most joy in.  Everywhere I went average day people had little touches that took their outfit

VAMFF 2015
VAMFF 2015

to the next level or little accents that spoke volumes about their style, character, inner world and I couldn’t help but run and take a look at everything in the stores.  After all it ironically turned out that much of Australian design was my own aesthetic.  My own designs and my own thoughts about how to approach design were kindred spirits of many of the designs I saw in Australian stores and on the runway.  I kept thinking wow I have a sketch of something similar or I could totally see how someone would arrive at that design decision.

I wanted to take this post to add some of the video highlights I took at the Opening Night Runway show sponsored by David Jones.

It has some really good designs but it doesn’t showcase some of the design details I mention above.  For that take a look at Cue……

taken from Cue website https://www.cue.cc/Shop/Product/The-Bonded-Abstract-Floral-Jacket-C40078-W15/262430
taken from Cue website https://www.cue.cc/Shop/Product/The-Bonded-Abstract-Floral-Jacket-C40078-W15/262430
Cue Dress image taken from https://www.cue.cc/Shop/Product/Metallic-Floral-Jacquard-Dress-C90338-W15/263541
Cue Dress image taken from https://www.cue.cc/Shop/Product/Metallic-Floral-Jacquard-Dress-C90338-W15/263541
Cue Dress image taken from https://www.cue.cc/Shop/Product/Floral-Crepe-Pleat-Hem-Dress-C90474-W15/264772
Cue Dress image taken from https://www.cue.cc/Shop/Product/Floral-Crepe-Pleat-Hem-Dress-C90474-W15/264772

I absolutely LOVE their designs and I purchased a couple of their dresses….they were even on sale…..I love how this third image has a combination at the hem with a partial pleat.  These are the types of details I loved about Australian designs….an unusual combination detail that mixes things up and brings a new level of interest to the hem of a dress that doesn’t rely on the print alone to make the dress speak.

Looking back at the fashion show I remember I was blown away by everyone’s fashion style and level of expression…..

Audience Cool Fashion
Cool Fashion
LOVE these!!
LOVE these!!
thought the colors here were beautiful....
thought the colors here were beautiful….
who can pass up a unicorn purse?
who can pass up a unicorn purse?
Love the shapes and volumes play here with these separates....
Love the shapes and volumes play here with these separates….
Classic shapes and colors....B&W....
Classic shapes and colors….B&W….but look at the twists on the textures….
no detail was left out....
no detail was left out….
LOVE.....this hair!
LOVE…..this hair!
.....end of runway stance.....reveals cool clothes on review
…..end of runway stance…..reveals cool clothes on review
....the end of the show.....lovely and classic designs
….the end of the show…..lovely and classic designs not the best pic due to fuzziness, BUT you can see enough to see style!

 

....after the show.....
….after the show…..

I think I’ll have many things I refer back to that I learned during future posts.  There was definitely a lot to see at the VAMFF and much of it showcased Australian designers many of whom I was not familiar with prior to the show.  It made me look at a lot of designers and brands that were not Australian and find Australian influences.  I wish I could’ve seen some of the other runwaysLook for me to cover a few more brands and shops from my time in Australia and perhaps any leftover bits from the VAMFF might also pop in.

 

…..until next time Travel Spritely.

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